Birdy 3in1 Rich Latte x Beauty Store Network

How can we most effectively communicate with the target audience of women in specific provinces in the northeastern and central regions, and what is the best way to distribute free samples to create brand awareness and encourage this specific group of customers to try our products?

Offering customers who purchase products and services at beauty stores in the network, located in 15 provinces in the northeast and central regions, the chance to receive samples of Birdy 3-1 as part of an O2O promotion. Publicized on the store's Facebook page, this campaign aims to reach more than a million women in the target group within two weeks, using a cost-effective budget, in order to increase awareness of the promotion.