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Car4Cash x Distributors car (Transit Ad)

Media Solutions:

Marketing Communication
  • Local Media Network
  • Communication
  • Material Production
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Challenge
Implementing this channel would be like maintaining a Krungsri Auto branch in order to increase market share by targeting specific customers who have a customer journey similar to those who shop at Solution Fly network stores.
Solution
Implementation of a new marketing strategy called the Employee Program will involve utilizing a network of local stores in various provinces. The program will start at 75 SuperCheap stores in Phuket, Krabi, Phang Nga, and Surat Thani, where store staff will be trained to provide basic product information and assist with loan application processes. In addition, a team of well-trained product recommendation agents will visit the area to provide information and collect leads from individuals interested in applying for a loan.
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