Challenge
What is the best way to incorporate the creative concept of "Unlimited Me, in Portrait" into this campaign, focusing on the real-life experiences of successful young tennis sensation, ‘Nong Tennis”, who has overcome numerous life obstacles to achieve his current level of success?
Solution
The team has conducted research and interviewed “Nong Tennis” to identify interesting angles that can be developed into commercials and still image media for the "Unlimited Me Collection" campaign. This concept highlights the daily struggles and hard work of young tennis player as they train to succeed. Additionally, the team is looking for other unique angles to include in the campaign, showcasing the fact that even successful individuals may have complex aspects of their lives that are not immediately visible.
