Central Pattana

Central Pattana, a real estate developer, wants to explain the importance of creating spaces that benefit the community, society, and the nation. This Brand Purpose takes a multifaceted approach, including the environment, learning, living, and innovation, to contribute to a better future.

A corporate campaign has been developed to communicate these concepts through commercials that focus on four main pillars: Positivity, which promotes and encourages spaces with positive energy; Dynamism, which involves continuously developing new things, including trends and innovations; Customer Champion, which represents spaces that cater to people of all ages; and Community at Heart, which emphasizes the importance of the community and the environment.